The Royal College of Pathologists is a registered charity, which aims to: advance the science and practice of pathology, provide public education, promote research and maintain standards of pathology through training, assessments, examinations and professional development. As well as promotional items for the college itself, a wide range of illustrated materials for schools including teachers' packs, discussion cards, games and other resource articles were created.
These materials were developed to be used by GCSE and A-level students throughout the UK to promote pathology and science, stimulate discursive thinking, dispel popular myths as to the nature of pathology and promote it as a career. Workshops using these resources were also held at various museums in the UK. The illustrations and graphics were created to be modern and relevant to a young, new audience, and help motivate the students to engage with the subject.
Designed and illustrated Pathology: the heart of modern healthcare booklet
Branded National Pathology Week. The theme was Pathology: the building blocks of life. It focused on the role of all the pathology specialties in the health of mothers and babies.
The concept used children’s building blocks with pathology related imagery in each block. Not only giving a clear message as to what the event is about but also adding a lighthearted touch. Bright colours were employed to reflect the subject matter and to appeal to a wider and younger audience. The branding was applied over a range of materials including resources for students, booklets, bags, leaflets, stickers and the NPW website. Over 500 events aimed at engaging the public were held throughout the country.
The concept was expanded and a full alphabet of letters was produced for National Pathology Year 2012.