Women Reaching Women
The Women’s Institute is a charity, which was founded in 1915. It is currently the largest voluntary women’s organisation in the UK with over 210,000 members.
Branding was created for the ‘Women Reaching Women’ campaign. This was a three year nationwide campaign focused on world poverty, climate change and gender inequality. It was run in partnership with Oxfam GB and The Everyone Foundation.
The symbol for woman is repeated to convey the idea of connection. It not only represents women coming together but it also connections in life and nature. By duplicating the symbol a new form is created.
Brand mark and various resources were created in both English and Welsh.