A complete redesign of The Vegan Society’s quarterly magazine The Vegan. Research carried out from the society concluded that the old design was outdated, cluttered and not in keeping with the society’s new vision. The new design reflected the aesthetic and principles of the society’s successful rebrand. The aim was to bring the magazine to a wider and younger audience reflecting growing number of younger people being attracted to veganism and to inform the reader about vegan issues in a positive, inclusive and accessible way. A new grid structure, typeface and colour palette and image styles were created.